Spotify is a very popular music streaming service with an estimated 100 million users. A lot of people believe that listeners on Spotify are just listening to music, but the truth is that Spotify has grown its user base to be a marketplace for all kinds of content. However, many musicians are finding it difficult to get traction on the platform because they can’t reach more listeners and the advertising costs have sky-rocketed. In this blog post, I will share some tips on how to quickly get more engaged Spotify listeners.
Tips to quickly get more engaged listeners on Spotify.
1. Promote your music in social media platforms
Promoting your music on social media platforms will help you reach a lot of people and a lot of people who are interested in your music. It is important that you don’t just promote yourself on social media, but you also promote your music. You can use Facebook, Twitter, Soundcloud and YouTube to promote your music.
2. Create your own playlist in Spotify
You can create your own playlist with songs that you want to promote. For example, if you are promoting an album, you can create a playlist that has the individual tracks of the album. If you are promoting singles or if you are promoting a different album, you can create a playlist in Spotify with the individual tracks of your choosing. This way people can scan through both playlists easily and they won’t be confused because they won’t have to sift through songs as they get to see what’s popular really quickly.
3. Promote your music via email marketing and re-tweeting
You can easily promote your music by email marketing and re-tweeting other musicians’ message if they are promoting something. This is a great way to quickly get more engaged Spotify listeners.
4. Be unique but familiar
When promoting your music, be unique but familiar with your target audience. Don’t try to do something weird because people will get turned off and you won’t have any Spotify listeners as well unless it is already part of their listening genre or interest. If you are trying to promote music that is very specific, you will have to work extra hard.
5. Ask for help from your distributor
Every musician who is serious in their musical career will have a distributor, and they can help you with your streaming strategy. For example, if you are a new artist, your distributor will be able to come up with a general plan on how to promote your music that will cost less but produce better results.
6. Plan ahead and take time to build relationships
This might sound like an obvious tip but it should be said especially for new artists and musicians who are just starting out on the platform. You should assume that a lot of people won’t stream or listen to your music because they don’t know about you.
7. Start a podcast
Many musicians are creating podcasts to promote their music because it is truer promotion that the listeners can get involved in and so, you will see that through the comments and reviews of other listeners, they can help guide others to listen to your music as well.
8. Contact different music blogs
You will see that there are a lot of music blogs nowadays, and it is important to contact them and work with them. They can help promote your music through the word of mouth, and this will really be helpful for you.
9. Be patient
If you are just starting out on the platform, it might take a while before you see the results of your marketing campaign. You just have to be patient and look at the bigger picture. You can send out a press release or write something on your social media platform that you will launch your album soon. Give them instructions on how to find the link so that they can listen to your music.
Conclusion
Spotify has grown more than just a simple music streaming platform. There are many ways that you can use Spotify to promote your music and get more listeners to your music. This can be done through various ways, most of which are free. However, it is important to understand why certain strategies will work for you and others won’t in order for you not spend time on things that won’t produce any results. If you are serious about getting more listeners and fans on Spotify, these tips will be very useful for you.
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